To further empower businesses utilizing subscription management to run their online businesses, 2Checkout also announced the introduction of “Pass-Through-Products” (PTP) to process recurring orders directly through any third party shopping cart software that supports this new feature.

“Results from a recent 2CO merchant survey discovered a significant interest in support for recurring billing through the industry’s most popular shopping cart solutions” said 2Checkout CEO Tom Dailey. “The most active users of our recurring billing functionality, like web hosts, suggested the upgrade, so we have implemented a robust solution designed not only to be more convenient for our merchants, but for their customers as well.”

According to Matt Pugh, President/CEO of WHMCS, “A significant number of our customers, especially within the web hosting sector, have requested a more effective way of utilizing our automated recurring billing functionality with 2Checkout. We built a solution and worked closely with 2CO to make this a reality and are confident it will be popular with our users.”

With the addition of recurring billing support from WHMCS, and the introduction of Pass-Through-Products, sellers may now dynamically create recurring products, services and sales using their favorite carts. To learn more about this feature visit http://go.2checkout.com/ptp.